Hmm...
I'm not sure why I'm so irked by this. My friend Amanda posted this link to her Tumblr
Clever, sure, but I definitely don't think it is a brilliant marketing strategy for NS or for tourism. I just don't see enough parallels between a (fictional) piece of technology that "has everything" and a physical place. Okay, NS may have everything, but I wouldn't equate that attribute with a phone that can brew my coffee and project a movie.
My reaction was actually "Nova Scotia.....really?". I kept looking for the joke.
Nothing against Nova Scotia of course. I've been there, it's lovely, but I think this strategy would be more effective in marketing something else.
Thoughts?
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